Data privacy is extremely important to us. Therefore, we want to communicate openly and be transparent on how Dada Chapel treats your personal data. This privacy policy has the objective to inform you of the data that we collect, why we collect this data, how we treat the data you provide to us, and what your rights are.

The Belgian company, Hotel Van den Meersche NV, with company registration number 0876.300.275 (herein after referred to as “Dada Chapel”) and all subsidiaries are the responsible for processing and regarding protection of data of the personal data you provide to us.

Dada Chapel is concerned about privacy questions and we would like to inform you on how the data that relates to you as a person (herein after: “personal data”) is collected, treated and provided. In this privacy policy (herein after: “the Privacy policy”) our policy regarding the processing of your personal data that we collect through our website

When you visit our website, we collect the following data from you, regardless of whether you are a registered user of

the website or not:

IP-address: Your IP-address (internet protocol address) is a unique number that is automatically assigned to your computer by your internet service provider. Each time you visit our website, your IP-address is automatically logged and saved in the logfiles of our server, so we can determine at what time(s) you visited our website, and which individual page(s) you visited. The way in which your IP-address is processed, is logged in our Cookie Policy.

Information about your device (e.g. screen size)

User-ID (social) network, if applicable

Use of the website (meaning how you treat our website)

Public content that you potentially published on social networks (e.g. pictures, comments, names) or content that you shared through our social media platforms (e.g. pictures, comments, names)

Cookies: The way we process personal data collected through the cookies is explained in the Cookie Policy.

We use your IP-address and cookies to collect personal data: In general, you are not requested to log-in or to provide personal data before you can access our website. Potentially it can be requested to log-in to gain access to certain functions. On the forms on our websites is each time indicated which fields are mandatory and which fields are


Dada Chapel collects your personal data in the following ways:

Through are websites: we collect Personal data through the website of Dada Chapel as described in chapter 2.

Offline: we collect Personal data when you are offline, e.g. when you contact our customer service to place an order.

By means of cookies: we collect Personal data through cookies when you visit our websites. The Cookie Policy explains how we collect and treat your Personal data through cookies.

Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on their servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website
activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this website, you give authorisation for the
processing of data by Google in the way and for the goals as described in this paragraph. You can
find more information on this in our cookie policy.

Most of our services do not require any form of registration. However, some of our services require registration:

Orders: To process and deliver your orders and to inform you of its status. We use this information to process your transaction, follow your purchase and provide assistance in the case of issues with the delivery, returns and other problems related to the purchase of Dada Chapel products. The processing of your personal data for this objective is necessary for the application of the agreement we concluded. Legal basis for processing: the performance of a contract you concluded with Dada Chapel to process your order;

Maintenance of your account: To create and maintain your Dada Chapel account, including offering of loyalty programs that are linked to this account. Legal basis for processing: Our legitimate interest to process your personal data for this purpose;

Customer service: To provide better services to our customers, including answering to your questions, complaints and general feedback on our products. Our service to customers can be offered through different communication channels, such as e-mail, letter, telephone.
Legal basis for processing: Our legitimate interest to process your personal data for this purpose;

Promotional messages: To send promotional messages, only if you specifically agreed to receive such messages. Legal basis for processing: Our legitimate interest to process your personal data for this purpose;

If you choose not to provide your personal data, it is possible that you can’t access certain parts of our website or that we can’t answer to your request.

Dada Chapel can use your personal data for all or some of the following purposes:

Direct marketing: We use your personal data to send you direct marketing communication through e-mail. Through these direct marketing communications, you are for example informed on current events, promotions and other similar activities, and about products and services of Dada Chapel.

Our newsletter, to which you can subscribe, does also fall under the header of marketing communication. We use a “double opt-in” system for registration for our newsletter. This means that we send a confirmation to the e-mail address you provided in which you are asked to confirm your registration to our newsletter. When you don’t confirm within 48 hours, your application is automatically deleted. You need to provide an e-mail address and your age before we can send our newsletter. This information is only used for this specific purpose. We only use the information regarding your age to verify you are older than 16 years (Art. 8.1 of GDPR). Unfortunately we can’t send our newsletter if you are under the age of 16. We save your e-mail address until you unsubscribe to our newsletter; at this time, we delete your e-mail address. Legal basis for processing: Our legitimate interest and/or your consent.

You can revoke your consent to receive these direct marketing communications by clicking on the Unsubscribe link (which you can find at the bottom of each marketing e-mail). You can also inform us that you would like to revoke your consent by sending an e-mail, by calling us or by sending us a letter. You can use the contact details at the end of this Privacy Policy.

Online advertising: we use your personal data to send you online marketing communication through Google Adworks, Programmatic Advertising and Social Media Advertising. Through online marketing communication you are for example informed on current events, promotions and other similar activities, and about products and services of Dada Chapel. Legal basis for processing: Your consent.

Optimisation of the website: Dada Chapel also collects information in log files. This information is used for internal purposes, like traffic and profiling to further fine-tune our services offered on the website.

Other specific purposes: We can use your data for other specific purposes, like the daily operation and safety of our Dada Chapel sites, to conduct audits and to contact you for consumer surveys, when you gave your consent for this. Legal basis for processing: Your consent.

Data analysis regarding your activity on our Sites: We collect your personal data, including your location, to measure your involvement on our Sites( e.g. to know how you use our Sites, when and how often, which device you are using, how long you visit, which items you click on), and to deduct consumption trends and patterns from this analysis. This way we can better get to know the users of the Sites and we can adjust our Sites to determined preferences of users, but we can also in general improve the products and services offered by Dada Chapel. Legal basis for processing: Your consent.

Save and share content you publish on Social Media: You can share content on our Social Media, like pictures of yourself, hashtags, videos and recordings. When you communicate this type of content on our social media, we can decide to share part of this content (and your public social media profile) on our Sites, in the context of marketing campaigns, and more in general to present and illustrate our Site, and the products and service of Dada Chapel. When we do this, we save your personal data in the database of Dada Chapel. Legal basis for processing: Your consent.

Comply with legal obligations: To comply with legal obligations, legal procedures or orders by authorities (outside your country of residence), when we are reasonably of the opinion that we are legally obliged to do this and when providing your personal data is strictly necessary to comply to such legal obligations, procedures and orders of the authority. Legal basis for processing: complying to legal obligations.

Legitimate interest for the protection of our interests: For the Legitimate interest of our conditions, protection of our activities or these of affiliated societies, protection of our rights, privacy, safety and property and/or these of our affiliated companies, and to allow us to use available rights or to limit any potential damage. Legal basis for processing: Legitimate interest

Your personal data will in no case be given, transferred or sold to third parties. Dada Chapel can call upon service providers, representatives or contractors to provide services in name of Dada Chapel, such as providing you the Dada Chapel site and the services that are available to you (such as delivery). It is possible that these external parties gain access to your personal data or need to process these. Dada Chapel requires by means of a written agreement of these third parties that they comply to all relevant legislation related to protection of data and security measures regarding personal data. Dada Chapel only shares data that is needed to deliver our products or to offer our services.

Your personal data is provided to following processors:

The processors with whom we collaborate are bound by strict confidentiality rules. They cannot use your data with permission for other purposes then the ones we impose. Your data is only provided to processors so they can take on part of the tasks that are described in
this privacy policy. As such, your personal data can be processed by the following processors:

All subsidiaries of Hotel Van den Meersche NV;

Our operational partners and IT-partners: these companies help Dada Chapel to comply to all contractual obligations and we can rely upon to develop our IT-systems, to improve, to modify or to secure, or to provide apps, tools, services etc in the context of activities of Hotel Van den Meersche NV:

Cloud License, that hosts our IT-systems and provides system support;Azure, that hosts our IT-systems and provides system support;

Combell, that hosts our IT-systems and provides system support;

Microsoft Dynamic, that hosts our IT-systems and provides system support;

Drupal, that hosts our IT-systems and provides system support;

Our consultants: independents who offer services to Dada Chapel;

Our partners for delivery of products and services: these companies act for Dada Chapel in the context of deliveries of goods and services offered by us;

Our marketing partners; These companies help us for example to analyze your data so that we can be of better service to you. This could also be companies that are specialized in satisfaction surveys or market studies;

Google analytics, that supports our IT-systems and performs data analysis for the purposes described in this Policy;

Google Adwords, that supports our online marketing communication;

Facebook and Instagram, that supports our online marketing communication;

Twitter, that supports our online marketing communication;

Agora Pulse, that supports our online marketing communication;

Flowbox, that supports our online marketing communication;

Mailchimp, that supports our online marketing communication;

Hotjar, that supports our online marketing communication;

CampaignDesigner, that supports our online marketing communication.

Rights to information and access to personal data

You have the right to request Dada Chapel to gain access and to rectify your personal data or to limit the processing of your data. More specifically, you have the right to gain access to your personal data and the following information: the purposes of processing, the categories of personal data, the recipients or categories of recipients to whom the personal data is provided or will be provided, more specifically recipients in third countries or International organisations, and, if possible, the period it is expected that your personal data will be stored and if not possible, the criteria that determine this retention period.

Right to rectification of data

The personal data needs to be accurate, and if needed, be updated. Therefore, you have the right to rectify your personal data.

Right to data portability

You have the right to obtain your personal data, provided to Dada Chapel, in a structured, commonly used and machine-readable format, and you have the right to transmit this data to another controller, if this is technically possible.

Right to erasure (“right to be forgotten”)

You have the right to obtain from Dada Chapel the erasure of your personal data without undue delay, and Dada Chapel has the obligation to erase this data without undue delay when the personal data are no longer necessary in relation to the purposes for which they were collected (e.g. an order that was placed).

Right to restriction of processing

You have the right to obtain from Dada Chapel the restriction of processing when:

The accuracy of your personal data is contested by you, for a period enabling Dada Chapel to verify the accuracy of the personal data;
The processing is unlawful, and you oppose the erasure of your personal data and you request the restriction of its use instead;
Dada Chapel no longer needs your personal data for the purposes of processing, but you require these for the establishment, exercise or defense of a legal claim.

Right to object

You have the right to object to the processing of your personal data for the specified purpose, to the extent the processing of data is not required for legal obligations and for the normal operations of the organisation. Dada Chapel shall no longer process personal data in this case, unless there are legitimate grounds for the processing which override your interests, rights and freedoms (e.g. in the context of a labor agreement).

Certain categories of data are received and stored each time you have contact with us. For example, like a lot of other websites, we use “cookies” and we receive certain types of data when your web browser opens Dada Chapel (e.g. which pages are visited and how intensely these are used). This way, we can adapt our site better to your expectations. More information on cookies you can find in our “cookie policy”, as well as instruction on how to disable these cookies.

Dada Chapel makes efforts to implement and maintain the appropriate measures to ensure that the safety, integrity and privacy of the personal data you provided is not abused. When processing your personal data, we take reasonable measures to protect this information from loss, abuse, unauthorised access, disclosure, modifications or deletion. We use different technical and organisational measures to protect your personal data and to help prevent theft, abuse and unauthorised access, disclosure, modifications and deletion of your information. For example, we maintain the data provided by you on computer systems with limited access and in controlled environments. In addition, we require our external datacenter providers to take appropriate security measures. While transferring your data through internet, your data is protected by encryption. Your password is encrypted and can’t be made legible, which means it can’t be recovered or be disclosed by anybody, not even by Dada Chapel. When you place an order online and choose online payment by Visa, Master Card or Eurocard, you will be requested to provide the card number. The processing of this transaction is done by the certified payment provider Ingenico who guarantees a 100% safe transaction. Dada Chapel will not see you card number or other data.

For questions about the safety of your personal data you can contact us through

The site can contain links to other websites. When you leave the site and visit another website, it is possible that other privacy practices are applied and that another privacy policy is applicable of which Dada Chapel has no control and for which we are not responsible.

Dada Chapel retains personal data no longer then strictly needed for the offering of our services or products, to perform transactions you have requested or for essential purposes like respecting our legal obligation, the settlement of potential disputes and to comply with our agreements. Because these needs can differ, the retention periods can also differ considerably. We can maintain your personal data after a last interaction with Dada Chapel for a reasonable period for example to follow-up on an order. When the personal data we collected is no longer required for the purpose for which they were maintained, we will delete them in a secure way.

This website is not aimed at individuals that don’t have the legal age of 18 years. We don’t purposefully collect data of these individuals. They can only use the services of our site in the presence of a parent or guardian and only with their permission. If, after reporting of a parent or guardian, or after discovery in another way, it seems that a child younger than 18 years is registered unjustly with false data, we shall remove the account of the child and delete the personal data of the child from our registration.

Dada Chapel can divulge your personal data if it legally needs to or if Dada Chapel, in good faith, judges that such divulgation is reasonably necessary to fulfil legal procedures or to react on potential claims.

In case of a partial or complete merger or partial or complete acquisition of Dada Chapel by another company, the company that acquires Dada Chapel shall receive access to the information that is maintained by Dada Chapel, but is also bound to the same obligations with regard to your personal data.

Dada Chapel has implemented appropriate measures to protect your personal data when these are transferred internationally, for example by using standard contractual clauses as approved by the European Commission. Your protection is hereby guaranteed.

This policy is created and enters into force as from 22/10/2020.

We maintain the right to, if it is deemed necessary, to change, modify, add or delete (parts) of this policy. It is your responsibility to be aware of the most recent version of this Policy. Using this Site means you agree to the content of this Policy.

If you have questions on the use of your personal data or about the security of our website, contact us by sending an e-mail to info.

Unless specifically mentioned otherwise, Dada Chapel is controller for the personal data we collect and to which this privacy policy applies. Our address is Nederpolder 1, Ghent, 9000, Belgium.


The Belgian company, Hotel Van den Meersche NV, with registration number 0876.300.275 (herein after referred to as “Dada Chapel”) is the responsible for processing and is controller of your personal data.


A cookie is a small text file stored on your computer, tablet or mobile phone that makes it possible to save and track data about your use of the website. Cookies are managed by your Internet browser. Cookies are either: i) session specific, which means that they are deleted from your computer once the session and browser are closed; or ii) permanent, meaning that they will remain resident on your computer until they are removed.

The Dada Chapel website uses both session and permanent cookies. Dada Chapel uses any of the following groups of cookies:

Functional cookies – Process cookies help make a website function and deliver the services that the user expects to receive, such as navigation, access to secure areas, etc. These cookies are necessary and without them the website will not function properly, f.e.

Preference cookies to allow a website to remember the preferences in relation to the website such as language, region, age, etc. These
cookies are not vital but enhance users experience. Performance cookies collect information about how the user interacts with a website. This may include the pages user visits most often, his activity on the website and how often he returns. Targeting cookies such as Social sharing cookies – Dada Chapel contains social buttons that allow our customers to share products through social networks such as Facebook. If user clicks on a social media button, most will set a third-party cookie e.g. Facebook etc. For more information

In addition to the function cookies, Dada Chapel uses the following cookies:


Type of cookie

Link with more information and Opt-out link

Browser pixels

Performance & targeting cookies

Every browser has its own configuration for organising cookies. Explanation for the mostly used browsers:

Microsoft Internet Explorer
Microsoft Edge
Apple Safari
Google Chrome
Mozilla Firefox

Performance & targeting cookies

You can read the privacy policy or opt-out using this link.

Google Analytics

Performance cookies

You can read the privacy policy or opt-out using this link

Google Adwords

Targeting cookies

You can read the privacy policy or opt-out using link.

Facebook & Instagram

Targeting cookies

You can read the privacy policy or opt-out using this link.


Performance cookies

Please find here the privacy policy & cookie policy. If you do not want Hotjar to configure a cookie, please click on this link.

User consent is not required for the delivery of those cookies which are strictly necessary to provide services requested by the user (Strictly Necessary Cookies). On the other hand, user consent is required for the other cookies: Performance Cookies, Functional
Cookies, Targeting cookies. The use of these cookies need a valid, freely given, specific, informed and active consent. Implied consent is no longer sufficient. Consent must be given through a clear affirmative action, such as clicking an opt-in box or choosing settings or preferences on a settings menu. Simply visiting the Dada Chapel website doesn’t count as consent. By using this site, you accept cookies’ messages are also not sufficient for the same reasons. If there is no genuine and free choice, then there is no valid consent. Therefore, Dada Chapel makes it possible for the user to both accept or reject cookies. This means: It must be as easy to withdraw consent as it is to give it. Dada Chapel provides an opt-out option. Even after getting valid consent, Dada Chapel gives people the option to change their mind. As mentioned before every browser (Internet Explorer, Safari, Firefox, Google Chrome, etc) has its own method to configure cookies. The browsers offer a different approach to the cookie settings. In most cases you can accept or refuse storing cookies. Alternatively you can indicate which cookies you want to store case by case. In the above overview you can find the opt-out link for each separate cookie.

This Cookie Policy may be changed over time. Such changes shall be effective immediately upon the posting of the modified Cookie Policy. Users of the Dada Chapel-Website are advised to regularly read the Privacy and Cookie Policy for possible changes.

For questions regarding this cookie-policy, please contact our data protection team:

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